Table of Contents
1/ User Interview
Research Goals
- I want to understand the problem artists might face while trying to sell their art.
- I want to identify common user behavior and patterns when it comes to buying art / attending live auctions.
- I want to identify the features and functionalities that will be most important to both the subsets of people that this app is for.
- I want to identify the needs and frustrations of art enthusiasts when it comes to buying art and the auctioning process.
Target Audience
- Art collectors, art enthusiasts, and individuals who are interested in purchasing high-quality artwork.
- People who enjoy attending live auctions and want the convenience to attend one remotely
- People who enjoy exploring and discovering new artists and artworks
- Artists looking to sell their art easily (in doubt)
- Demographics: International
- Lives in metropolitan areas
- Age: 20s-70s (need to make it easy to use)
- Career: Retired, Interior designers, Art enthusiasts/collectors
Interview questions
- (For artists) What are the biggest challenges you face when trying to sell your art? Have you encountered any particular frustrations or obstacles in the past?
- How often do you purchase art?